The Alpha Country was born in July 2021 when I left the Special Operations community. For nearly a decade, I had a brotherhood that pushed me past limits every single day. When I stepped out, I realized that void — no community, no team, no standard higher than myself.

So I decided to build one.

I grew up an athlete — football, basketball, baseball — earning All-State honors in basketball and football before joining the Army and eventually Special Forces. Sports taught me discipline. The military sharpened it into something unbreakable. The Alpha Country is the next evolution of that: a community built for people who refuse to settle, who want to better themselves through training and hard work.

This all started in an empty bedroom of my house, where I packed orders and built the foundation for Alpha Country for the first two and a half years. Out of that small space, a movement began.

Today, The Alpha Country delivers supplements, training apparel, and programs designed to fuel performance. But more than that — we’re building a culture. A movement of endurance athletes, strength athletes, and high-performers from all walks of life who live by one standard: Stay Ready.

Our vision is bigger than products. It’s about uniting over a million athletes worldwide under a single mindset. It’s about creating a home base — a warehouse, training facility, and hub where our community can live and breathe the Alpha Country standard.

This isn’t just a brand. It’s the replacement for the team I thought I lost — and it’s here for anyone who demands more of themselves.

Stay ready. Don’t wait to get ready.

— Spencer Lewis, Founder